The Four Customer Types 1. Suspects - During the course of Latest Mailing Database running your business, you may obtain lists of people from business groups, tradeshows, associations, list rentals and other sources. Suspects are people you think may be Latest Mailing Database interested in your products and services but have not made any initial contact with your company.
Prospects - Prospects are people that have made some Latest Mailing Database type of contact with your business. Maybe they requested a free report or simply called to get more information on a product or service. A prospect has shown interest in your Latest Mailing Database company but has not made a purchase yet. 3. First-Time Buyers - A first-time buyer has made a single purchase from your company.
The goal now is to convert these first-time buyers into repeat Latest Mailing Database buyers so you can sell them more expensive (and more profitable) products and services. 4. Repeat Buyers - Continue to build trust and confidence in your first-time buyers and they will Latest Mailing Database become repeat buyers. By coding this group in your database, you will be able to quickly pull them out for special upsell/cross-sell offers and work to retain and build loyalty.